Nail Your Sales in Four Steps with RAVE

Managing your customers well is equally as essential as managing projects, employees, and your business as a whole. Happy customers lead to a high-ranking reputation effectively creating healthy business growth through referrals and repeat business. While generating new clients is key in sales, you must not underestimate the importance of looking after your existing customers and supporting them throughout and after their build. Follow these four simple steps and nail your sales!

#1 Know your customers
Just like any relationship, it’s not just about forming it, but also constantly nurturing and maintaining it. This is referred to as customer relationship management (CRM for short).

To effectively manage your customer relationships you must first get to know your customers. What makes them tick? What makes them frustrated? What do they require of you? Once you know this, you can easily tailor your product or service to meet their needs, ultimately leading to greater customer satisfaction. But it all starts with getting to know them. Find a way to collect customer data and compile it where it’s easily accessible so you can make well informed decisions, quickly. RAVE’s cloud-based system allows you to do just that – record customer information alongside your calendar and dashboard in one single destination that you can easily access on your device.

#2 Carry customers through your sales pipeline
Looking after your customers is not just about satisfying them now, but also generating sales leads for the future through repeat business and referrals. From the outset, looking after existing customers sounds like a fairly straightforward task, but the small administrative jobs really do add up and can become time consuming. Personal tasks, appointments, client follow-ups. You want to organise these small tasks into a streamlined forum that you and your clients can keep track of. RAVE lets you set up digital registration for your show homes so viewer details are automatically uploaded to the cloud as they’re entered. You can continually add notes to build their customer profile which then becomes a valuable yet convenient resource for securing sales and performing follow-ups during and post build.

#3 Re-engage!
Email marketing is a powerful way to derive extended value from existing customers. Did you know the effectiveness of good old fashioned email marketing is widely underestimated? According to reports, the average return on investment for every dollar spent on email marketing is $44 AND it generates 174% more conversions than social media – surprising huh?

The truth is, email marketing is far from dead. In fact, it is gaining dominance as the most formidable marketing medium. Take advantage of it! It’s essentially a free platform of communication if you can generate an adequate email database, or already have one. If you don’t already have a database, develop one by obtaining email addresses directly from your customers as a way of contacting them. These will become valuable assets you can use to re-target them in the future! RAVE has a built-in email marketing system that you can upload your database to. You can segment it based on your customers’ stage within the sales funnel, and create automated, yet highly targeted emails. Sit back, relax, and let the system do the work for you.

#4 Support clients throughout their build
As you know well, an entire build involves many factors and stakeholders that affect progress, timing, budget spend, and overall results. Due to this changeable nature of residential construction, both a trusting relationship with the client and strong, consistent communication throughout the build are crucial. Keep your client in the loop so that they feel confident in what’s going on, feel in control of their project, and won’t be faced with any unwelcome surprises. With RAVE, you can provide customer access via a personalised portal with your company branding so they can log in on their device and see up-to-date progress photos, updates, and reports.  

As you can see RAVE can equip you will all the tools needed to nail your sales. If you need any help utilising these RAVE tools or want to speak to someone about how RAVE can help you and your sales team, feel free get in touch!

E: support@ravebuild.co.nz
P: +64 7 210 2228
W: www.ravebuild.co.nz

Cloud Vs Server

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We are in a new age of computing, and while some industries have been proactive with cloud computing, the construction industry still needs to float on up.  

Cloud computing has nothing to do with actual clouds and has everything to do with the internet. Cloud is another name for internet and when you store information in the cloud, you are storing it on the internet.

To be clear, cloud computing and servers have a lot in common. After all, they both use/are servers. Cloud computing uses swarms of servers that are placed around the world in different locations and that all interact with each other. When you use your own server you can either have a localised server or a remote server – and they can still interact with the internet.

However, there are some major benefits to using the cloud that far surpass the benefits of using a server. There are also programs that run on the cloud, like Rave Build a cloud-based build management system, that make all aspects of building easily. These types of systems are labelled SaaS ( Software as a Service). Depending on what you are using your server for you may want to look into the pros’ and cons of using cloud-based systems compared to using your server.

Cloud computing can offer you:

Cost efficiency; Using a localised server means that you need to manage it. Managing your own server comes at a cost, the cost of the server itself and the cost of its upkeep, whether it’s through hiring an actual IT guy to keep it maintained or calling someone out to fix it through another company. However, it’s not just the cost of maintenance with the server, but the loss of revenue when the server breaks or malfunctions. With cloud computing, you are still using a server, however, instead of one server, there are thousands. There are servers all around the world in different locations meaning that not only do you not have to pay for maintenance on them but, if for some reason there is a malfunction there are swarms of other servers that can pick up the slack until the others get fixed.

Scalability; When you are controlling your own server, you need to be able to predict the amount of traffic you will be getting. Will there be more traffic in certain parts of the year? Will there be times that there is very little traffic? When you have to make predictions like this, you either end up with more space than you need or not enough during times of heavy traffic. It’s an expensive gamble. However with cloud computing, the scalability is easy, you can upscale in times of heavy traffic and downscale again when there is less traffic. You only pay for what you need rather than trying to predict your needs and overshooting, or even worse falling short.

Security; There is a perception, where if you have a server that the information that you place on that server is safer. This is not the case, in actual fact, most of the major security breaches in the last five years have been from internal databases. There are many aspects to computing and security and there will always be risks, wherever you store your information. Most cloud providers implement their own security measures that mitigate security risks. However there is a large amount of responsibility the customer to protect their own information, you can encrypt your data, ensure your security key is safe, implement a dual authentication system and limit the permission and audit people’s use of the systems.  

Disaster recovery capabilities; Sometimes things break, servers malfunction or there could even be a disaster along the lines of a fire, earthquake, flood, or even a volcanic eruption. It’s good to be prepared and to be fair, most people and businesses are. Backups are essential, and everybody backs up their information. However backing up your information online is invaluable. Using the cloud to backup your information means that your information is easily accessible in the event that you don’t have your physical backups or they break or malfunction.

Profitability; Time and money go hand in hand, the reality is that using the cloud can cut out a lot of time wasting. Especially if you are using a SaaS, like Rave Build. Specifically, in the building industry, some companies are still using fragmented software that can’t communicate with each other. Resulting in a lot of repetitive work, and accumulating a lot of downtime. For example, because Rave operates on the cloud it is a centralised system where all of the different functions interact with each other, so there is no double ups or unnecessary work. Rave also incorporates a communications system, meaning that everything that is happening within your project is easily communicated to other people involved in a hassle free way. All these things together mean that saving time is a byproduct and a result in that is not only saving money but also having the opportunity to increase profit margins.

To summarise, cloud computing is more affordable, easy to upscale or downscale, has better security, amazing disaster recovery capabilities, and encourages more profitability.

So why is the building industry still struggling with the concept of using the cloud? After all, it provides everything that a server offers, however, better, faster, and cheaper.

Studies show that 42% of companies (in 2014) who haven’t jumped on the cloud yet, haven’t done so because they simply don’t know enough.

While having a tangible object, such as a server can be comforting, cloud computing is definitely the smarter and more efficient way of getting the most out of your business.

In the battle of the cloud Vs server, cloud wins, hands down.

Stay Safe in Cyberspace with These Tips!

StockSnap_ZWW8WXIL3PThe internet is a fun place to be, it certainly makes everyday tasks easier, such as banking, communication, storing information, and shopping, just to name a few.

However, just like there are pickpockets in the street, there are people out there who will take advantage of you and your business. These people use cyberspace to attack your information, wreaking havoc, stealing money, deleting information and most recently taking control of your information and holding it for ransom – if you don’t pay your information gets deleted. Wiped. Gone. Good bye data.

With this in mind, it is easy to get carried away, and become afraid of the cloud and the potential security threats it possesses.

Here are some easy tips to help you keep your data cyber secure. Continue reading “Stay Safe in Cyberspace with These Tips!”

Tips For Getting Over The Holidays And Getting Back Into Work

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Christmas is over and the new year has begun, but the sun is still out and people are still on the beaches enjoying summer. The rest of us have to get back into work, if you are anything like me, coming back can take some re-adjusting. The first week back can be hectic, here are some back to work tips to help you get back into your groove. Continue reading “Tips For Getting Over The Holidays And Getting Back Into Work”

Empower your business with Rave Time Tracking

The Rave team has been back in the office for two days, and already we have a juicy new tool for you. We have made it easier to track time within Rave Build with our new time tracking tool!

This means employee’s and contractors can easily clock into the task they are working on, making it easier for project managers to track where time is being spent. Continue reading “Empower your business with Rave Time Tracking”